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According to a survey by TripAdvisor, 54% of respondents expressed their belief that 520 current rates would remain stable over the period of the year to come. The study, completed in January 2011 was the first survey of TripAdvisor owners at night.
The results of the survey Owners night showed that if the majority of hotels do not expect a price rise, the views are almost evenly divided, with 41% expecting a rise in interest rates. Moreover, only 5% predicted a lower room rate, suggesting a large enough, prices will at least maintain their current level.
The study covers not only price expectations for 2011, but also covers a multitude of industry trends, and thoughts of those interviewed for the next year. Issues such as the online presence and promotional offers are hot topics among hoteliers, with most respondents expressed their desire to increase their performance in these two areas.
The study showed that three-quarters of 520 – about 130 of them – plan to invest in some interior renovations in 2011, with 52% expect improvements outside. So many plans to renovate, but still waiting for prices to remain stable, suggesting that many hotel owners do not expect to cover the renovation costs by hiking up rates to customers.
The growing trend towards using online discount sites like Groupon seems to have spread thoughts on them in the inn, with the vast majority of owners who seek to embrace the promotion of this year by offering discounted meals, accommodation, transport and other facilities. Such engagement with mobile marketing and discount options are greater attention by the revelation that almost half of respondents plan to reach their customers via mobile Internet technology.
The general conclusion of the report suggests that a wide range of hotels, from luxury hotels to B & B, hoping to develop their online presence and engagement with customers and prospects. Take this statistic, for example, while 61% of respondents said they had downloaded images of TripAdvisor in 2010, 77% expect to do next year. The increase shows a growing acceptance of the need to engage with third-party websites such as TripAdvisor.
It is, of course, the hospitality industry realized the need to engage with their most active online customers, the same is true in a wide range of B2B and B2C aim has become more and more towards electronic commerce and, more recently, the m-commerce, the next important sales platform and an opportunity for business development.
